Brimi Hay Milk

TV Commercial More than just milk: it’s a good morning.

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Project

With this project, we aimed to push video production toward a more cinematic language, one that tells the product’s story in an authentic yet unconventional way. For the Brimi Milk video, we chose to break away from the traditional imagery: no perfect families or picture-perfect breakfast scenes, but a visual story that plays with irony, rhythm, and uniqueness. A sensory experience blending aesthetics, emotion and brand identity.

Service

Concept
Production Design
Video Production
Post Production

Team

Lead & Filmmaker: Klaus Peterlin
Concept & Art Direction: Constanza Marini
Technical Crew & Post Production: Martin Braito, Jan Kusstatscher
BTS Photography: Günther Skuk
Model: Riccardo Stellini
Location: Amonti Chalets
Sound: "To the lighthouse" - Patteri Sainio

Behind the Scenes

Preparation

Every production begins long before the first take. The preparation phase includes the search for professional models, the definition of the visual concept, and the creation of the storyboard. We study atmosphere, color palette, lighting, and framing to bring out the brand’s character and ensure visual coherence. In this stage, we refine every detail: from locations to props, from outfits to timing, to guarantee a smooth and functional set.

Production

On set, everything comes to life under our direction. We coordinate every phase with precision: defining scenes, managing timing, adjusting lights and movements to achieve the perfect result. Each take is reviewed and refined in real time until every gesture, reflection, and visual detail communicates exactly what we want. It’s a team effort where nothing is left to chance.

On set

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Behind the Scenes video

A look behind the scenes: showcasing how we create each production with precision, a refined sense of light, and strong teamwork. Authentic insights into set-building, camera work, and the creative flow driving every project.